Dr. Luis Prato, PhD, is interested in business model innovation, commercial transformation, and the future of work in the machine economy. He contributes to building and running the commercial and operational engines of organizations, turning complex industrial hardware, Physical AI, and Robotics into recurring revenue. As a Founding Partner at Klexu and Board Advisor to MaaSAI, and researcher affiliated with the Rotterdam School of Management, Dr. Prato works where research, operations, and commercial models meet. PhD in Operations & Technology Management — Rotterdam School of Management, Erasmus University.
An open library of 100+ industrial case studies as video and audio: Physical AI, Robotics, Business Model Innovation, Machine Money and the Future of Work.
Five parts: The Mismatch, The Shift, The Infrastructure, The Asset Class, The Industrial Policy.
A light practitioner playbook for IoT-enabled, outcome-based business models.
Selected advisory work, Outcome-Based X tools and academic research.